About Caden

The internet is far from perfect. One of its most serious flaws has been the decades-long abuse of personal data. A conservative estimate projects that the value of Americans’ personal information is far greater than $200 billion. Where’s your cut? For too long, individuals have been left out of the data economy. Until now.

Caden is a next-gen data company, debuting the first Open Data platform, which puts users firmly in the middle of the marketplace so they can be in control of their data and make money from it. 

On the Caden platform, you can connect to the brands you love and secure your data in an encrypted vault. By connecting different data streams, you can learn things like how your Uber activity correlates to your exercise, how much you shop online while watching Netflix, how much you’ve actually spent at Amazon, and so much more. Best of all, we pay you real cash in exchange for your aggregated and anonymized data.

We believe you should be a part of the data economy and be the one who can decide how your data is used. That means, at any point in time, you can revoke access to your data with a simple swipe of your finger. 

Caden’s mission is to empower you - the user - by giving you complete control over your data and enabling you to earn real money from it.

It’s time to Make Everything Better.

💙  built in NYC

Pre-Seed Funding
Team Members
Days at Work

Our Platform

Consumer Vault

A safe place to store, organize and analyze personal data

Consumer Encryption

Each Caden user has absolute control and ownership of their data

Consumer Mobile

Mobile platform to manage data, connect to trusted brands, and be rewarded

Brand Platform

Unprecedented personalization, insights and experience, on the user's terms

Brand Intelligence

Surface context and intelligence to empower your products, rather than just raw data

Brand Consent API

Privacy and permission-based API infrastructure to access a user Vault



John Roa

John has founded and managed six technology companies since learning to program at age 11. His largest company, AKTA, went on to be one of the fastest growing companies in America in both 2013 and 2014, and was fully acquired by Salesforce Inc in 2015.


Nick Hendra

Nick is responsible for managing investor relations and ensuring outperformance of brand partner expectations. Prior to Caden, Nick served as Senior Vice President and Head of Business Development for Essence, a global media and technology company owned by GroupM and WPP.


Corey Jeffery

Corey leads Product and Strategy for Caden bringing over two decades of experience spanning the digital advertising and marketing landscape. Previously, Corey spent the last decade at Kantar building high-performing teams which consistently delivered innovative products and drove unprecedented business growth.


Howie Altman

Howie oversees all technical strategy and implementation at Caden. He's an Artificial Intelligence expert who has managed large technical team for companies like Bridgewater and Hello Alfred.

Interested in joining Caden?

We are hiring the best of the best thinkers and doers—from product to data science to marketing to biz dev. If you're looking to be involved in one of the next great digital revolutions, check out our open roles.

Some of our...

Investors & Advisors

We're lucky to be joined by some of the most influential technology investors and advisors in the world.

Jerry Yang

Founder - Yahoo!

Barry Sternlicht

CEO - Starwood Capital

Carla Hendra

Group CEO - Ogilvy

Don Callahan

Exec. Chairman - TIME Magazine

Tyler Pietz

EVP Global Data Practice -Media.Monks

Wenda Millard

Founding Partner - DoubleClick
Former President - MediaLink
Former Chair - IAB

Stephane Hamel

Global Data Privacy & Ethics Advocate

Ben Buettell

Fusion Acquisition Corp. II
Co-founder and Former Partner - R7 Partners

AAF Management


Motivate Venture Capital


Mana Ventures