Welcome to the Zero-Party Data Future

Caden is the world's first Zero-Party Data Platform. We create "data power" for all internet users, allowing complete ownership and control inside a user-encrypted Vault. Trusted brands are equipped with a powerful toolkit of products to interact with a user's permission—all with explicit consent—to power recommendations, communications, promotions, insights, and more.

💙  built in NYC

Pre-Seed Funding
Team Members
Days at Work

Caden Featured in TechCrunch

"Caden launches with $3.4M to help consumers take control of their data"

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Caden Featured in GritDaily

"John Roa, CEO Of Caden, Has a Plan to Transform the Economy of the Internet"

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Caden Featured in AdExchanger

"Privacy Tech Startup Caden Launches With $3.4 Million In Pre-Seed Funding"

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About Caden

The internet is far from perfect. One of its greatest flaws has been the decades-long abuse of our personal data.

Our data should be ours, period.

The path to realizing that is ... complicated. That’s where we come in.

Caden is fixing this pervasive and systematic problem via an  ambitious and innovative approach. We’re led by industry veterans, backed by powerhouse investors, and crewed by the brightest minds in the game. We exist to make the internet a better place for consumers, and the trusted brands who strive to serve us more effectively & ethically.

We are in "stealthy" mode for now...but not for long. ツ

It’s time to Make Everything Better.

Our Platform

Consumer Vault

A safe place to store, organize and analyze personal data

Consumer Encryption

Each Caden user has absolute control and ownership of their data

Consumer Mobile

Mobile platform to manage data, connect to trusted brands, and be rewarded

Brand Platform

Unprecedented personalization, insights and experience, on the user's terms

Brand Intelligence

Surface context and intelligence to empower your products, rather than just raw data

Brand Consent API

Privacy and permission-based API infrastructure to access a user Vault



John Roa

John has founded and managed six technology companies since learning to program at age 11. His largest company, AKTA, went on to be one of the fastest growing companies in America in both 2013 and 2014, and was fully acquired by Salesforce Inc in 2015.


Nick Hendra

Nick is responsible for managing investor relations and ensuring outperformance of brand partner expectations. Prior to Caden, Nick served as Senior Vice President and Head of Business Development for Essence, a global media and technology company owned by GroupM and WPP.


Corey Jeffery

Corey leads Product and Strategy for Caden bringing over two decades of experience spanning the digital advertising and marketing landscape. Previously, Corey spent the last decade at Kantar building high-performing teams which consistently delivered innovative products and drove unprecedented business growth.


Howie Altman

Howie oversees all technical strategy and implementation at Caden. He's an Artificial Intelligence expert who has managed large technical team for companies like Bridgewater and Hello Alfred.

Interested in joining Caden?

We are hiring the best of the best thinkers and doers—from product to data science to marketing to biz dev. If you're looking to be involved in one of the next great digital revolutions, check out our open roles.

Some of our...

Investors & Advisors

We're lucky to be joined by some of the most influential technology investors and advisors in the world.

Jerry Yang

Founder - Yahoo!

Barry Sternlicht

CEO - Starwood Capital

Carla Hendra

Group CEO - Ogilvy

Don Callahan

Exec. Chairman - TIME Magazine

Tyler Pietz

EVP Global Data Practice -Media.Monks

Wenda Millard

Founding Partner - DoubleClick
Former President - MediaLink
Former Chair - IAB

Stephane Hamel

Global Data Privacy & Ethics Advocate

Ben Buettell

Fusion Acquisition Corp. II
Co-founder and Former Partner - R7 Partners

AAF Management


Motivate Venture Capital


Mana Ventures